How to Use Call to Action in eLearning?

In the recent times, marketing orientations have become popular in the eLearning industry. It is true that the main aim of this industry is knowledge retention instead of increasing sales. There are numerous marketing techniques, which can be easily used as online educational tools.

However, a call-to-action is a right example while it may also used on commercial websites, but it can also make eLearning courses more powerful and engaging. Here, I will provide you huge information about how to use call to action in eLearning course design.

When it comes to talking about a traditional call to action button, it is an image or phrase, which is engaged toward motivating website visitors to click through to another page, where one can sign-up and purchase a product. But ensure that call-to-action in eLearning is not sales-driven.

Any button, clickable image or any link which motivates a learner in any way is a call to action. Moreover, it might be came in any sort of a flashing arrow, which airs a question or an compelling picture, which the learner finds relevant. Let's have a look at how you can use call to action in eLearning:

Try to Make Them Salient On The Page -

You know that what is the most essential thing about call to action? It is must you direct your learner's attention towards it.

It is not possible to blend it into other groups of text or be eclipsed by other images. It is important to make it visible to gain learners' attention.

For instance – you should place a call to action button on the right side of the page that is often beneficial for website owners.

Try to Develop a Sense of Urgency -

It is must that your call to action button give feel of urgency to your learners. For an example – if you wanted to make them enroll in an eLearning course, you should mention that “places are limited”. This type of text can create a sense of urgency and compel them to click the button.

Make Sure That Action Must Be Clear & Compact

Ensure that the action that you are trying to motivate must be as simple and clear. You should try that learners don't have any kinds of doubts that what they should do and why they should do it. For instance – instead of developing ten word call to action, you should create one, which is compact and clear like start here, download this ebook and more.

Make Use of Sturdy Words -

You may not have huge space to deliver your calls-to-action, so every single character counts. You can use verbs, which will inspire and excite you and you can also tell them that what you need them to do. You should also remember that learners are likely to exposed to a huge commercial calls-to-action before that were geared toward buying products and services. They might feel little hesitant to click on call-to-action if they are related to the eLearning course that they are attending.

So, these are some of the ways to use call to action in eLearning industry. Through these ways, you can easily create some of the exciting eLearning courses and compel learns to click on it. However, if you are getting any difficulty using call to action in your eLearning website, you can hire a professional eLearning developer, who will take care of your needs.